Winning Marketing Concepts Made Easy!

There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concepts. An example the author mentions of a product that got the ide If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

RTBs are often built up over time, and it’s basically a combination of the branding of a product and its motto or other aspects of a company that have stood the test of time and which the public associates the company/product with. RTBs make the public look more favorably towards a new product companies come up with based on a belief system about the company’s track record and branding over the years. What the author terms “brand equity” plays a substantial part in this development of RTBs, as with Smucker’s slogan “With a name like Smucker’s, it has to be good,” or Apple’s image among consumers as being “hip, cool, easy-to-use,” and having “innovative approaches to technology.”

Chapter 4 goes into what the five basic elements are that comprise a concept: a headline, an ACB (accepted consumer belief), it’s benefit to the consumer, the RTB, and an effective wrap-up. It’s a very useful and informative chapter that analyzes what elements make the difference between a good concept and mediocre ones. With Martha Guidry’s guidance, you can learn how to formulate the concepts to sell your products to the widest audience possible.

What are some of the other topics that the book covers? The author takes her readers from the beginning stages she discusses in Chapter 1: Concept Development, to formulating an outline of a concept, to what she calls in Chapter 5 “CleAR,” thinking being the way to come up with the best concepts. The letters refer to “the intersection of three critical areas: content, language, and relevance.” Guidry goes into the importance of each off these three concept elements and how, when they’re effectively combined, they make the overall concept a stronger one that resonates more with consumers.

Marketing Concepts That Win! combines the knowledge of more than fifteen years’ worth of experience that the author has had in brand management, concept development, and research experience. Martha Guidry has walked the walk, having spent six years in consumer marketing for Procter & Gamble and Hasbro. She’s developed concepts to help launch new products for companies such as Arby’s, DuPont, Bush’s Beans, Amway, Pizza Hut, and Dial. If you are interested in marketing and branding your product more effectively, and want to develop a powerful concept to sell it, I urge you to check out Martha Guidry’s fascinating book today!There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concept. An example the author mentions of a product that got the idea of having a good marketing concept right is McDonald’s McCafe, that has successfully competed against brands such as Starbuck’s. If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

The Behavioral Marketing Concept Has Revolutionized Online Advertising

In today’s modern world where more and more people are conducting businesses online, the marketing strategies have become crucial to have an edge in the competitive world of online advertising. In a scenario where many similar websites are vying for the attention of limited consumers, it would make business sense for a marketer or advertiser to identify the core group of consumers who are genuinely interested in his products and services. This enables the advertiser to prevent the tremendous wastage of efforts and resources which are incurred while randomly targeting all online visitors irrespective of their needs and interest in the product or service offered by the advertiser’s website. The Behavioral Marketing Concept has managed to bring this advantage of identifying the actual potential consumer within the smart advertiser’s grasp.

The Behavioral Marketing Concept focuses on consumers on the basis of their behaviors on Internet sites, rather than strictly by page contents. Clients who subscribe to the Behavioral Marketing Concept target other clients by aiming advertisements to categories or predefined segments. The advertisements and communication messages are created with information compiled from IP details and click stream data. An Internet user visits various interest pages in a category on a specific website. The user is then targeted by the specially created advertisements via a ROS (run-of-site) placement. Under the Behavioral Marketing Concept, the placement is not the key, but the Internet user’s behavior.

Advertisers and online publishers use the Behavioral Marketing Concept to boost the usefulness of various campaigns. The concept is to examine a consumer’s Internet behavior unobserved and then provide the most significant advertisement based on conduct. Theoretically, Behavioral Marketing Concept aids different advertisers in conveying the advertisement specifically to online users who are probably influenced and interested in the product and service on offer. Tacoda & Revenue Science are two leaders in the markets of Unites States of America, which focus strictly on assisting advertisers and publishers to implement Behavioral Marketing Concept.

Moreover, the big advertisement networks (Microsoft, ValueClick, Advertising.com and BlueLithium) have actually added the implementation of the behavioral marketing concept to their services and are able to incorporate it with demographic and geographic targeting. Google claims it will strictly target the marketing of advertisements based on the details of the particular page where the advertisement is displayed. This particular aspect of the behavioral marketing concept is referred to as Contextual Marketing.

Applying the behavioral marketing concept, in the latter half of 2002, Yahoo initiated its initial version of Behavioral Marketing. The product which also supported European and Asian scoring for visitors was known as “Fusion”. In the year 2003, Yahoo started a redesign initiative for its behavioral marketing profiling technology, known as Behavioral Targeting 2.0. Assorted improvements in visitor scoring, automated categorization, inventory predictions and enhanced reporting were all rolled out over the last several years. When it comes to privacy issues, a number of advocacy groups and online users are strongly concerned around this sort of behavioral marketing. However the advantages offered to advertisers and users will ensure that the concept is around for a long time to come.

You might have read the above headline and thought…”AND DIE?? WHAT THE??”

But, it’s true. Now, you might not lose your life, per se, but your business will and even possibly your hopes, dreams, and goals in life will follow suit.

So to prevent your business’s demise and, in fact, allow your business to flourish and enjoy an abundant life…you must understand this very BASIC marketing concept.

And that one BASIC marketing concept is…GIVE YOUR TARGET MARKET WHAT THEY WANT.

Sounds simple enough, right?

Give your target market what they want. You are pushing a large boulder up a steep hill if you’re not doing this one basic thing.

If you think that posting and publishing all sorts of information about your product and business opportunity all over the web is going to build you a successful business….you are only kidding yourself.

If you’re doing this, you’re essentially vomiting all over people online.

If you truly understand this BASIC marketing concept, you realize that people really don’t care about you…(I know that sounds mean, but let me explain). People care about themselves and they’re looking and searching for answers to their own problems.

So, you need to focus on being the answer to those problems.

Think of it this way. When someone goes to The Home Depot looking for a drill, what problem are they trying to solve? Is it that they lack a drill? or Do they just need a hole?

You see, if you understand that they need a solution for getting a hole…it doesn’t matter what kind of drill they get, or if they can get a hole without a drill. If you can position yourself as someone who can get them a hole…you’re probably going to make some sort of sale.

Now, personally, I like to focus my marketing strategies on EXISTING network marketers. Why? They understand what it means to be an entrepreneur. They have an idea of how our industry works and I don’t need to go into a long explanation of how my business works.

My marketing strategies are geared toward network marketers and offering a solution to their problems. And it works because I give them exactly what they want.

What kind of problems do most network marketers have? What kind of solutions are you looking for?

1. MORE LEADS – I show network marketers how to generate their own, super-targeted, high quality leads by having their own Attraction Marketing System.

2. MORE TRAFFIC – I teach effective marketing strategies for any budget that will generate an influx of eyes on your website or lead capture pages.

3. SOME QUICK MONEY – I show you how to promote valuable affiliate tools, and resources to generate upfront commissions from people that you have come into contact with and that are on your list even if they don’t join you in your primary business.

4. MORE QUALITY DISTRIBUTORS – I teach you how to use the power of ATTRACTION MARKETING to attract real leaders, real movers-and-shakers so that you can build a powerful team with momentum.

5. DUPLICATION ON YOUR TEAM – You want positive business building activities to duplicate within your organization. I show you how to get access to a complete Training Center to teach your new team members the most effective online marketing strategies to build their business and YOUR downline.

By providing the above tools, training, and solutions for network marketers, it has taken my business to a completely new level.

And when you learn how to provide EXACTLY what it is that your target market is searching for…then you’ve got a formula for unlimited success.

When you follow that simple philosophy, that BASIC marketing concept, it’s unbelievable the blessings and abundance that will manifest in your life.