The power of the internet is the ability to communicate across multiple boundaries to individuals anywhere. The real question then as a marketer is, what is your message and how to structure it effectively to be heard? Sure you can offer an ethical bribe, providing free stuff on your site to gather names, an effective way to get people to opt-in to your list, but after awhile, free stuff has the value of – well free. Many people have multiples of free stuff on their hard-drives getting used sparingly, or most likely, forgotten.
Aren’t you glad to have the free stuff on yours?
To better understand laying out your marketing plan, define it with a unique marketing term, one that can be very identifiable and understandable. “Staircase Marketing Concept” is an effective marketing term that is simple to understand. To follow, think of a staircase, a few steps to a landing area and then slightly changes direction, a few more steps to another landing area and so forth. Ultimately there is a top landing area which is the ‘WHY’, your final business goal.
Each landing area represents an intermediate goal needing to be reached within your marketing strategy to move your Network Marketing business forward. The steps are individual tasks that you must accomplish to reach each intermediate goal.
Internet marketing terms are plentiful and the Staircase Marketing Concept is one that can be easily comprehended, implemented and passed on to group members. Even if you are a beginning marketer, you can conceive of a plan to get from one point to the next.
Your marketing plan requires certain elements be accomplished no matter your location; a brick and mortar building located on a street corner or an internet business. You need 3 basics; a message, an effective communication channel, and hungry traffic.
The key to preparing a Staircase Marketing Concept is identifying the early landing areas to reach and each step to reach them. Organize them based on importance and take action. As you reach each one, celebrate the achievement. Working on your own out of your house can be lonely. Celebrating the small victories you reach along the way helps with motivating yourself on to the next landing area.
Each celebration could be a stand up and yell or walk around the block or just get away from the computer for 5 minutes.
Allow yourself a victory dance.
When you reach a larger landing area (goal), celebrate on a slightly larger scale. Remember what it took to get there, the milestone you have reached, and provide a relative celebration. This is a powerful motivator, one you can teach to your group so they get the same feelings of accomplishment.
Remember that Network Marketing is about communication. Building a successful Network Marketing business requires work, a structured plan such as the Staircase Marketing Concept, and a group that can celebrate their accomplishments together, no matter how big or small, will create a strong group. You want a strong group for retention purposes so celebrate their victories.
Allow them to celebrate yours. The trust you need will be returned stronger and your assistance to them will be gladly accepted, assisting in the growth of the group. Everybody wins within the group and each member passes along these positive encouragements to their group, on down the line.
What a positive way to better yourself and reach that top landing on the Staircase Marketing Concept path to financial freedom.